Strategic Partnerships
Connect organizations, people and opportunities, then turn those relationships into sustainable business value.
STRATEGY • RELATIONSHIPS • TECHNOLOGY • GROWTH
Connecting people, relationships, technology, and opportunity.
I help organizations navigate change, build strategic relationships, enter new markets, make better technology decisions, and turn complicated business problems into measurable outcomes.
A SIMPLE PRINCIPLE
Technology changes. Business fundamentals don’t.
AI, cloud, data, ERP, CRM and automation can create enormous value. But technology by itself isn’t a strategy. Transformation still depends on leadership, relationships, clear objectives, sound decisions and execution.
WHERE I CREATE VALUE
Complex problems need more than another technology pitch.
Business Development
Open doors, navigate complex buying environments and turn executive conversations into opportunities and revenue.
Executive Advisory
Help leaders create clarity around growth, markets, technology, partnerships and organizational change.
AI & Technology Strategy
Separate emerging-technology hype from practical business value and connect investment to measurable outcomes.
#MNIYN
My Network Is Your Network.
Sometimes the most valuable thing I bring isn’t the answer. It’s knowing who should be in the room.
Relationships create access. Shared relationships create possibilities that neither person could create alone.
1 + 1 = 4IDEAS
Things I’m thinking about.
AI Isn’t a Strategy
The tool is not the objective. Start with the business problem and work backward.
Stop Doing Stupid Stuff
Most stupid stuff doesn’t look stupid from the inside. That’s what makes it expensive.
Relationship Capital
A network is not a contact database. Its value is measured by the impact of its reach.
ER SQUARED EXECUTIVE ADVISORY
Turning complexity into clarity.
ER Squared helps leadership teams address growth, partnerships, technology strategy and execution. It is the commercial advisory practice within the broader Ed Roberson professional brand.
Business Strategy & Growth • Strategic Sales & Partnerships • AI & Technology Strategy • Capital & Growth Readiness
Explore ER Squared →COMPARE NOTES
Good things tend to happen when the right people have the right conversation.
Maybe we should have one.
Salt Lake City, Utah